Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly prizes of Rs. 5000/- each will be given to the top 10 entries.
To participate in #GharLaoGoldContest, participants are required to answer 3 simple questions and share a unique and innovative business idea with Tata Ace Gold. A distinguished panel will shortlist the best entries and the shortlisted participants will be invited to share their detailed business idea with the panel. Educational qualification is not the criteria but innovativeness of the idea is.
Kicked started in August 2018, the Ghar Lao Gold Contest has received an overwhelming response. With over 19,000 entries so far, the campaign has become a huge success online and has garnered over 30,000 organic searches since its inception. It has also received over 3.7 million views on our Social Media Platform with over 2.5 lakh people actively engaging on our campaign page. The campaign has so far touched 6 million lives. Last day to participate in the contest is September 30th, 2018.
